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Tag Archives: Internet

The Internet and the Advertising

17 Tuesday Sep 2024

Posted by Steve Mayne in Opinion

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Advertising, Annoyance, Apps, digital-marketing, Internet, Introvert, Intrusive, Madness, marketing, nextdoor, Volume

I may have been here before, but I was reminded of the scourge that is Internet-based advertising when a letter dropped into my real, physical, mailbox inviting me to join the Nextdoor app. Being the introvert that I am, the idea of joining some social media corral filled with neighbours immediately put me on the defensive. I didn’t think “What is this?”, I thought “Who’s making money from this?”.

Nextdoor, as the blurb goes, is a way of using social media to connect with your neighbours. It’s not like a Facebook group in that it’s limited to a set range of people, most of whom have been invited. They touted one of the benefits as “Finding lost pets”, which to me seems a bit of low priority, even for pet owners. Anyway, back to the meat of it. I Googled it, of course, and once I’d sifted through the glowing testimonies (sorry, no “free” app is that good), I came to what I wanted to find, that is who is making money from it.

Of course, revenue is derived from advertising, broad-based and local.

The thing is, no matter how many pets I want finding, I think I already get far more advertisements through my computer than I need, and I take significant steps to prevent them, too. The Nextdoor app is Android (or Apple) based and therefore not as well shielded from advertisements as things on my PC, so should I wish to avail myself of the app to find my lost pet, I’m going to have to suffer an onslaught of advertising.

Yes, I’m aware that much of the good stuff on the Internet is funded by advertising, and I’m sure lots of people get lots of good information from commercials. I’ve even responded to one or two Internet ads myself, but it’s their volume and their relative intrusiveness that bothers me. A few fewer ads, sorry many fewer ads, and I might feel differently, but there are apps out there that are virtually unusable thanks to the advertising overkill. Less is more, people.

I also understand that living in North America now that there’s a different culture around advertising, and by that I mean people are far more tolerant of it. I mean, seriously, how can anyone get excited by advertisements at the Super Bowl? Some will tune in to the game just for the commercials. It’s madness. I went to a summer soccer match in Ohio between two teams from the English Premier League, and they were even sponsoring the damned corner kicks! I know that’s not Internet advertising, but I am pointing out that North Americans clearly have a higher advertisement threshold.

Anyway, I won’t be using the Nextdoor app, mostly because I get too many ads already and I genuinely don’t need any more. As I said in an earlier paragraph, perhaps instead of chasing revenue with higher volumes, which in my case have a negative effect, they could do fewer but make them less intrusive and more interesting. Did I say interesting? Given that North America is the home of modern advertising, I really think ad agencies should be looking at quality before quantity, because right now it’s all quantity and no quality.

The Broader Picture

10 Thursday Jul 2014

Posted by Steve Mayne in Opinion

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Tags

Gun Ownership, Healthcare, Internet, Opinion, Sandy Hook

Love it or loathe it, the Internet has made the world a smaller place. Instant communication, relatively uncontrolled for many of us, has revolutionised the way we think.

It occurred to me the other day that I have been exposed to so many more opinions than my parents would ever have had access to. Yes, they’d have been able to read books and newspapers, listen to the radio and watch the television, but the opinions there were always filtered through an editorial process and was always subject to the whim of a publisher (or Government, of course).

The Internet though, for me in the “free” world, doesn’t always have those filtering processes applied. Yes, owners of on-line publishing outlets do apply their editorial policy and ownership prejudices, but those who comment on pieces published are not too often reigned in.

There are, of course, acceptable standards applied at particular access point to the World Wide Web. I’m sure if I were to publish something that was abhorrent to the standards that apply to my locality then at best I might have my work removed, at worst I may get visit from the authorities. But I’m not talking about extremes here, I’m talking about normal human reaction; opinions that in the past may never have been aired because they didn’t fit the editorial or ownership policy. It’s those things that have broadened my outlook somewhat, albeit that opinion is good, bad and just plain wacky.

Let me offer you an example. After the terrible tragedy of Sandy Hook, I read many articles from professional reporters and commentators, all of them angled in one way or another to reflect the view of the writer or the organisation they represented. It was the comments from ordinary people that absolutely staggered me. I’m from the UK and I live in Canada, both democracies that believe in stringent gun control, but here I was reading people who genuinely believed that the way to reduce gun violence is to arm more people. They were saying “Give the teachers guns so that they can take down gunmen before too many kids get killed”. That kind of view is an absolute anathema to me; where I come from you take guns away to reduce the risk, not the other way around. But thinking about it now, at least I have been exposed to those views and am beginning to understand more about a people for whom gun ownership is important.

A similar exercise in the incredulous for me is when I hear comments about healthcare being delivered by Government and paid for by taxes. My background is the British welfare state and healthcare free to users at the point of delivery, but I read commentators every day suggesting that to use taxes to provide healthcare is, well, criminal – “Don’t put a gun to my head to make me pay for someone else’s healthcare” were words I saw written just yesterday. This opinion, widely held in the US, just doesn’t compute for a Brit who lives in a another country where healthcare is also provided by taxation.

I’m not getting into the semantics of whether I agree with someone else’s opinion or not, but it is educational (to say the least) to read and learn how others think. Instant publication of opinion through the Internet may not always be entirely palatable to me, but to have access to such opinion is priceless.

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